Indian Institute of Management Udaipur Library

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Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.

By: Leeflang,Peter S.H.
Contributor(s): Wittink, Dick R | Wedel, Michel | Naert, Philippe A.
Material type: materialTypeLabelBookSeries: International series in quantitative marketing ; 9. Publisher: Boston : Kluwer, c2000Description: xvi, 645 p. : ill. ; 25 cm.ISBN: 9780792378136; 0792377729 (alk. paper).Subject(s): Marketing -- Management -- Decision making -- Mathematical models | Marketing -- Mathematical modelsDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C5/2 		658.802 (Browse shelf) 1 Available

Includes bibliographical references (p. 579-615) and indexes.

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